Kavach is a refreshing and sophisticated fragrance that captures the spirit of modern elegance. Sparkling citrus notes and invigorating marine accords create a vibrant opening before revealing a refined fougère heart that exudes confidence and freshness. The fragrance settles into a rich and long-lasting base of amber, sandalwood, musk, and patchouli, leaving behind a smooth and distinguished trail.
The Fragrance Pyramid
How Kavach unfolds — from the first spray to the trail it leaves behind hours later.
TopLemon, Citrus, Marine AccordThe peak — first spray
HeartFougèreThe middle — after the citrus lifts
BaseAmber, Sandalwood, Musk, PatchouliThe foundation — what stays
Eau de Parfum
Tantra Aura
For Women
तन्त्र · Sanskrit — the sacred thread; the practice of awakening desire
In ancient India, tantra was never about mystery for its own sake — it was the art of weaving separate threads into one current: breath into body, energy into intention, one presence into another. Practitioners spoke of an aura that formed in that union, a warmth that lingered on the skin long after the moment had passed.
Tantra Aura is built on that idea. Notes of amber and warm musk are woven — not layered, woven — so the scent moves the way that ancient energy did: quietly, skin-close, impossible to point to but impossible to miss. It isn't meant to announce itself. It's meant to linger, the way attraction does.
How Tantra Aura Radiates
Tantra Aura moves outward — citrus flaring at the edge, fruit warming through the middle, and a core of musk and vanilla that stays on the skin long after the rest has left the room.
TopOrange, Bergamot, LemonThe outer edge — first spray
HeartExotic Fruits FusionThe middle — after the citrus settles
BaseWhite Musk, Vanilla, AmberThe core — what stays
Eau de Parfum
Roohani
For Women
रूहानी · Hindi — of the soul; spiritual, from within
Roohani takes its name from rooh, the soul — a word for the part of a person that is felt rather than seen. Something roohani touches you from within: quiet, sincere, and impossible to forget.
Roohani is a timeless floral fragrance that celebrates confidence and femininity. It unfolds with radiant citrus notes that awaken the senses before blossoming into a delicate bouquet of romantic florals, softened by elegant accords that feel clean, graceful and uplifting. Soft, romantic, and beautifully unforgettable.
How Roohani Blooms
Roohani is a flower, so its notes are drawn as one — every petal a single note. The wide outer petals are the bright opening, the rose-lit inner petals are its floral heart, and the seeds at the centre are what stays on the skin.
Point at a petal
TopAldehydes, Orange, BergamotThe outer petals — first spray
HeartRose, White Florals, Geranium, JasmineThe inner petals — as the flower opens
BaseSandalwood, Musk, VanillaThe centre — what stays
New · Eau de Parfum
Agni Fiero
For Men
अग्नि · Sanskrit — fire · fiero · Italian — fierce, proud
Agni is fire in Sanskrit — the oldest of the sacred elements, the flame once kept burning at the heart of every home and every ritual. Fiero is Italian for fierce and proud. Together they name a fire that does not hide: carried with pride, and felt across the room.
Agni Fiero is an intense oriental woody fragrance. Saffron and raspberry flare over smoky incense, before a heart of precious oud wood, rose and patchouli takes hold. Warm amber, leather and woods then settle into sensual white musk — each note unfolding like a chapter in an unforgettable olfactory journey.
How Agni Fiero Burns
Agni Fiero is fire, so its notes are drawn as one — every shape a single note. Saffron and raspberry fly off as sparks and incense rises as smoke; oud, rose and patchouli are the flames; and amber, leather, wood and white musk are the embers that go on glowing long after.
Point at the fire
TopSaffron, Raspberry, IncenseThe sparks & smoke — first spray
HeartOud Wood, Rose, PatchouliThe flames — once it catches
BaseAmber, Leather, Wood, White MuskThe embers — what keeps glowing
Our Story
Ittar borrows its name from an age-old Persian and Hindi word for fragrance itself — the art of capturing scent, perfected centuries before the modern bottle existed. It is a tradition of distillation, patience, and restraint, long practiced across the Indian subcontinent, that we carry into every bottle we compose today.
Founded by Gary S, the brand was born from a singular belief: true presence is felt before it is seen. Created exclusively for Norway, Ittar brings this ancient craft north, where it meets the Scandinavian love of simplicity.
Every bottle of Ittar reflects a dedication to precision, quality, and timeless artistry. Meticulously composed and refined, each scent is made for those who understand that presence is not declared — it is experienced.
Kavach opened our story, Tantra Aura continued it, Roohani carried it further, and Agni Fiero sets it alight — with more yet to unfold.